Would You Rock This? and Exude Magazine partnered this season to bring you coverage of the 2012 Fall/Winter Mercedes Benz Fashion Week. Members of the WYRT Fashion Drawing Session attended fashion shows at Lincoln Center and other locations throughout NYC to draw inspiration from some of the top and most anticipated collections being presented. Illustrators captured their own photo references to create 3 fashion illustrations inspired by the designer.
Hyden Yoo presented his Autumn/Winter 2012 womenswear and menswear collection as an intimate presentation, rather than a traditional runway show, on Wednesday, February 8th, 2012 at the Hudson Hotel — a location that is both ultra-modern sleek and salvaged Old World. Moodily spot-lit in the Library, with just enough light to reveal small clusters of models of three or four that each suggested a scenario of intellectual conversation, a chess game or privileged boredom before an evening by the crackling fireplace. There is a young collegiate Gatsby feeling to the collection and setting, as though you are peering into a moment in the world of the new generation of aristocratic Ivy Leaguer.
The women wore deep jewel tones of rich amethyst and sapphire and the occasional blown out quirky floral print – details included a jersey dress with asymmetrical ruching and hemline, a highly slit black silk evening gown, and a short sweater dress made of the same yarn a her male counterpart. The men wore foggy grays and stone browns – details included trompe l’oeil glasses on t-shirts, the number “PI” as an intarsia icon on a sweater, and leather and shearling trims on trenchcoats.
I met with the designer and his publicist chatting with the press by the pool table (yes, the pool table), where Hyden shared that he launched the label four years ago and his inspiration for this collection was that of the unattainable and elusive woman, and the intellectual man who pines for her at a distance — a classic tragic tale. Hyden tends to stick with imported natural materials, and the occasional blend — he cited Zegna Baruffa for sweater yarns and Albini for shirting, as insider designer examples. All the while, DJ Dexter Love played a brilliant set that was both modern and had 80′s undertones, which included Band of Skulls, Bon Iver and Modest Mouse.