WHO WE ARE

Would You Rock This? (WYRT) features a collection of the very latest in contemporary fashion illustration. WYRT highlights some of the top fashion illustrators in the field today.  On the site we give you the chance to vote on and buy [illustrated] designs and concepts you would ‘Rock.’

WYRT came from many in depth conversations with people like you - students, illustrators, designers (industry trained and self taught), creative directors, and people from the advertising industry.  Like you, they wanted to know how their ideas ranked, with input from colleagues, consumers, and the general public.

WHY WE ROCK THIS

• Family and friends want to protect you, they sometimes won't give real, honest criticism you can use. Your aunt Barbara thinks everything you do is perfect. Even your best friend probably won't be candid when your fashion dreams are on the line.  WYRT aims to give the illustrator as close to an unbiased opinion as possible.
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• In the past there was no way to get a collective opinion on a design before going to market. And it's expensive to buy the fabric and make samples for a design that ultimately won't work!

WHAT YOU WERE ASKING

How can you...

• - empower designers in tough markets?
• - help illustrators promote and sell their artwork?
  
• - prepare illustrators and designers for criticism?
  
• - create a new way to interact with the customer?
• - give designers feedback in the earliest stages of development?

WHAT WE DID

WYRT created a social environment for illustrators and designers to showcase their creativity and get feedback using a crowdsourcing model.  What is crowdsourcing?  Glad you asked!  We'll let our friend Jeff explain.